It’s A Shame To All Be The Same

SAME SAME SAME Pick a shingle. Any shingle. Pick a color. Any color. Pick an installer. Any installer. The overwhelming majority of consumers will NOT be able to tell a lick of difference in two roofs when the shingle and color are the same. Almost as many consumers will be totally clueless as to quality differences in installers. Shingle brands, colors, styles, and even installers are nothing more than interchangeable widgets to most buyers. Sadly, they are NOT defensible competitive advantages. Want proof? Ask any veteran salesperson who has sold a job out from another salesperson by simply matching the shingle brand and color the first salesperson presented. Shingle colors, brands, and installers are not a solid foundation from which to grow revenue. Why? Because they are normally easy to duplicate or substitute. NOTE: I said normally. There are always exceptions. For instance, the Amish do an outstanding job at presenting themselves as a unique installer option. Their advantage is
http://bit.ly/1IC67Ox